The aim of the seminar

In this two day seminar you will discover the potential of Revenue Management and you will learn easy and fast techniques and their applications in your business with the ultimate goal of increasing revenue and profitability. At the same time we will study online sales channels and we will analyze their efficiency through vivid examples and practical applications.

To whom it is addressed

Hotel General Managers, Revenue Managers, Sales and Marketing Executives, Reception and Booking Officers, Financial Executives and Hotel owners.

Brief Schedule

• What is Revenue Management?
• Branding, Positioning and S.W.O.T.
• Segmentation
• Payment Policy
• Brand.com and other websites
• Reputation Management
• Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
• Social Network channels and Revenue Management
• Budgets and Expectations
• Sales Strategy Plans
• Statistics and Analysis
• Revenue Management for victual departments

• Gained basic knowledge on Revenue Management
• Learnt what is required in order to achieve profitability growth of their businesses
• Discovered if the existing business structure allows profitability to be optimized
• Improved their knowledge on e-commerce issues and on internet distribution channels
• Have evolved the ways in which they design, monitor, measure effectiveness and improve their strategies
• Have learnt to make better marketing decisions with the use of Revenue Management techniques.

A few words about the speaker

George Anastasakos has studied Tourism Business Management at the Technological Institute of Patras, he has completed his Masters Degree in Hotel Management at the Thames Valley University in London and has specialized in Revenue Management at Cornwell University.

Most important positions in his life:

In 2000 he occupied the Managers position in the booking department of the Sheraton Skyline Hotel in Heathrow Airport in London. During the following years he evolved continuously in the chain of command in the direction of Revenue Management. He has worked for Aldemar Hotel & Spa in Finance positions, as a Management Consultant on a wide range of topics mainly concerning the Sales and Marketing Departments.

In 2010 he moved on to the Market.me! company as a Business Solutions Specialist. In May 2011 he took over the position of Revenue Manager at the hotel Sofitel Dubai Jumeirah Beach  (Dubai, U.A.E.) of the Accor hotel chain. Since September 2013 up to now he works for the hotel chain Radisson Hotel Group, firstly as a Cluster Director of Revenue Management Optimization, for two of the company’s hotels in the area Deira in Dubai and since March 2017 as Cluster Director of Revenue for two of the company’s hotels in the area Business Bay in the centre of Dubai.

Before the seminar there will be an introductory meal with the speaker, the seminar participants and the management of Anko.