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Event management in hospitality – Principles, practices and trends.

The participants will be trained in the strategic planning of an event, from the original idea up to the final stage in order to give the event its complete dimensions and identity. We study real events in all their phases, from the preparation to the implementation and the actions taken after the event. Furthermore, event evaluation techniques will be taught in order to learn through mistakes.

To whom it is addressed

  • To members of businesses who manage events
  • To supervisors and team leaders who would like to discover modern and sophisticated methods of strategic event planning to maximize the performance of each event
  • To those who wish to be trained in event management so that they gain further knowledge and skills for professional development

The aim of the seminar

Excellent training of the participants in event management of different thematic events, so that their work pays off to its maximum within the scope of time and money.

Brief Schedule

1st Section

  • Event Management: What it means going in for “sports competitively”.
  • Team members: What do you have in your “luggage”,  what to expect.
  • The procedure of the organization of the event – Event Strategy.
  • Planning, building and idea, identifying public targets.
  • Type, aim, size, duration, where & when, available finances
  • The variety of event types
  • The agenda of events
  • Ensuring  VIP speakers and participants
  • Budget management
  • Human resources management
  • Project management
  • Teamwork planning
  • Cross-Cultural Management
  • The value of volunteers
  • You are Event Management
  • The value of the invitation list
  • Ticketing & Check in – Technology in your hands

2nd Section

  • The script and the direction of the event
  • Experience: Engagement in every stage
  • Crisis Management
  • Danger management & security matters of the event
  • Corporate Attendance – Public Relations – Event : Dependency relationship
  • Corporate purposes which an event serves
  • Corporate identity of an event –Event Branding
  • Sponsors
  • Promotion of an event, Marketing strategy
  • Marketing of the event
  • Gifts and awards
  • Analysis tools and result application
  • Event ROI
  • Utilize your data
  • Post EVENT Marketing
  • Review of goals
  • Our relationship with the Media
3rd Section
  • The branches of hospitality and events as a unison
  • Industry performance
    - Demand will continue to exceed supply
    - Participants want more time face to face
  • Participant experience
    - Focus on vegetable foods
    -Developing wellness initiatives
  • Meeting destinations
    -Say goodbye to the typical venues
    -Development of middle cities
    -Improvement of public transport will make new destinations more viable
  • Technology
    -Data, data, data
    -Brand apps
    -Planning of meeting
    -Sustainability will be the focus of events
    -Experience will determine the events. Creativity will determine success
    - Safety and security rules
    - Minimalist decoration will be much more appealing

A few words about the speaker

Dimitra Baltouna is a professional in Corporate Communication with many years of experience in Communications and Public Relations Strategies as wells as specialized in the field of Marketing, Event Management, Media & Administration. She has worked in the field of culture, sports, health, academic education & journalism. She is a very active volunteer.